Coffee consumption is increasing. Specialty coffee drinks are driving the way.
Coffee is the most popular beverage in the world and as a global commodity, coffee is ranked #2 – worth over $100 billion worldwide – behind the #1 commodity – oil. In 2012, coffee consumption increased 7% and since 2007, demand for specialty coffee drinks (cappuccinos, lattes, Americanos and Macchiatos) has increased market penetration by 50%.
Worldwide we drink over 500 billion cups of coffee every year. Of that number, 14 billion are Italian espresso coffees.
For example, Americans consume 400 million cups daily, making the U.S. the leading consumer of coffee in the world. Over 75% of U.S. adults drink coffee and 58% consume coffee daily. In 2012, U.S. daily coffee consumption grew by 7% placing it ahead of soft drinks.
Worldwide, 25 million small producers rely on coffee for a living. For instance, in Brazil alone, where almost a third of all the world’s coffee is produced, over 5 million people are employed in the cultivation and harvesting of over 3 billion coffee plants template.